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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What is a green screen effect on social video?
A green screen swaps your background for an image or video — useful for reacting to content. How it works in apps.
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