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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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How do I write a good social media bio?
A good bio says who you help and how, adds personality, and ends with a clear link. What to include and what to cut.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What is a superfan, and why do they matter?
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
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Do I need a social media scheduling tool?
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
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