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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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Why is the serious social-tool market mostly B2B and out of public view?
The serious tool market is B2B, built on relationships and reputation, not public ads. Why the public space is left to retail resellers.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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How often should I post on social media?
Consistency beats volume — a sustainable cadence you can keep beats a burst. How to set and hold a posting schedule.
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