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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Do disclosure and advertising rules apply to bought engagement?
Using bought engagement to look popular for commercial gain can breach advertising and fake-review rules in many countries. What to know.
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Do bought followers turn into real customers?
Bots and paid accounts inflate a number, not sales. Why bought followers do not convert, and what actually drives customers.
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What is a social media policy?
A social media policy sets rules for how a business and staff post, protecting the brand with clear guardrails. What to cover.
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Do hashtags still work?
Hashtags still help discovery as topic labels, not as a growth trick. How their role has shifted and how to use them.
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Why are my Instagram Reels not getting views?
Reels underperform from weak hooks, low early engagement, broad niche, or watermarks. How to diagnose and fix low views.
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