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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is white-label reporting?
White-label reporting shows analytics under an agency's own brand. What it is and which tools offer it.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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Does a follow/unfollow strategy work?
Follow/unfollow baits follow-backs but is spammy, risky, and short-lived. Why it fails, and what actually grows an account.
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What is engagement per post?
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
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