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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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Is it legal to run or resell through an SMM panel?
Selling social engagement is a grey area: not always illegal, but fragile — platform bans, chargebacks and privacy rules all apply. Why it matters to buyers.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Why should I be wary of 'unlimited' or 'non-drop forever' offers?
'Unlimited' and 'non-drop forever' are economically and technically impossible — which is why unreliable panels advertise them. What to trust instead.
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Does the cheapest SMM panel give the worst results?
The cheapest panels usually deliver the weakest, shortest-lived results. Why price alone is a poor guide, and what to weigh instead.
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