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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is a green screen effect on social video?
A green screen swaps your background for an image or video — useful for reacting to content. How it works in apps.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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