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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What is a content bank?
A content bank is a library of ready posts you draw from, removing last-minute scramble. How to build and use one.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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