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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How do I schedule posts across multiple platforms?
Schedule across platforms with one tool: connect accounts, tailor per network, set times, auto-publish. How it works.
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Why do cheap panels fear public reviews and reputation?
Cheap panels depend on the next buyer not knowing the last one's experience — so permanent reviews are a threat. Why reputation is accountability.
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