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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social media marketing?
Social media marketing uses social platforms to reach people, build a brand and drive action. What it involves and the tools behind it.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Why does the honest side of the industry stay quiet about guarantees?
Honesty means admitting limits, which sells slower than promising the impossible. Why the quiet voice is understanding, not weakness.
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What are the best free social media tools?
Many scheduling, analytics, design and link-in-bio tools have a real free plan. Where to find genuine free options.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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