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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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How long can a TikTok video be?
TikTok allows videos from seconds to several minutes, but completion matters most — length should fit the idea. How to judge.
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Does bounce rate apply to social media?
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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Are 'non-drop' refills actually a trap?
'Non-drop' refills re-add accounts that drop again — refilling a leak, not fixing it. Why the guarantee rarely holds.
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Will AI replace social media managers?
AI is reshaping, not replacing, social media managers — the human role shifts to strategy, creativity and judgment.
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