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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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Do experienced marketers trust panels that promise guarantees?
Experienced marketers read a guarantee as a warning, not reassurance — press on it and there is nothing behind it. Why they trust evidence instead.
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