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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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What is a hashtag strategy?
A hashtag strategy mixes broad, niche and branded tags matched to each post, tested for reach — not a repeated stuffed list.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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How much does social media marketing cost?
SMM costs range from a few tool subscriptions to agency retainers plus ad budget. How to start within your means.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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