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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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Why is a 'guaranteed engagement' claim misleading?
A 'guaranteed engagement' claim promises control the seller lacks — platforms decide what stays. Why it is a sales hook, not a commitment.
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How do I pin a post or comment?
Pin a top post to your profile and a helpful comment on a post via the three-dot menu. Why and when to pin.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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