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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What are SMM proxies, and do I need them?
SMM proxies route your connection through another IP to manage multiple accounts. What they do, the risks, and whether you need them.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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