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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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How do I choose the right SMM tool for my goal?
Choosing an SMM tool: start with your goal, match the category, then weigh networks, budget, ease of use and reliability.
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What is a social media policy?
A social media policy sets rules for how a business and staff post, protecting the brand with clear guardrails. What to cover.
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Why do bots leave a trail that anyone can learn to spot?
Bot followers share a signature — no photo, random handles, no posts, impossible engagement ratios. Why anyone who checks can spot bought audiences.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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