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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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Do experienced marketers trust panels that promise guarantees?
Experienced marketers read a guarantee as a warning, not reassurance — press on it and there is nothing behind it. Why they trust evidence instead.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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