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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement bait, and is it against the rules?
Engagement bait pushes empty interaction ('tag five friends') and platforms demote it. The line between a real question and bait.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why do only middlemen sell 'services' with big promises?
Reselling a shared source, a middleman can only compete on the pitch — so promises are their product. Why bigger promises mean more distance from delivery.
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What does it mean when a panel 'inflates its numbers'?
Inflated numbers mean claims bigger than the delivery — selling a result the service cannot produce. Why that is misleading, and how to check.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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