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Questions & Answers
Answers to common questions about our tools and how to use them.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is a social media policy?
A social media policy sets rules for how a business and staff post, protecting the brand with clear guardrails. What to cover.
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Can AI write my social media captions?
AI can draft captions fast, but raw output sounds generic — edit in your voice and specifics. How to use it well.
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What is a content calendar, and do I need one?
A content calendar plans your posts ahead so you stay consistent and balanced. Why it helps and where to build one.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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