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Questions & Answers
Answers to common questions about our tools and how to use them.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is a link-in-bio tool?
A link-in-bio tool turns your one profile link into a page of links, with click analytics. What it does and where to find one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Should I use AI to create social media content?
AI speeds up ideas and drafts but works best as an assistant, not the author. How to keep content genuine.
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