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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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Can I get in legal trouble for buying fake engagement?
Buying engagement is rarely criminal for creators, but using it to deceive for money can trigger advertising and consumer laws. An honest overview.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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Why do serious operators sell tools, not 'services'?
Serious operators sell tools, not 'services', because a tool promises only what it controls. Why an SMM panel is really an aggregator.
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Is it safe to automate Instagram DMs?
Aggressive DM automation breaks platform rules and reads as spam; light official automations are safer. Where the line is.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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