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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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What is a brand ambassador program?
A brand ambassador program is an ongoing partnership, not a one-off post — deeper trust over time. How it works.
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What is a recurring format, and why use one?
A recurring format is a repeated template — a weekly tip, myth vs fact — that saves effort and builds recognition. Why to use one.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What tools do social media managers use?
Social media managers use a small stack — scheduling, analytics, listening, design, link-in-bio. What each does and how to choose.
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