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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do trustworthy tools avoid words like 'best', 'instant', and 'guaranteed'?
Hype like 'best', 'instant' and 'guaranteed' substitutes for evidence and clusters around low-quality services. Why calm, factual tools earn more trust.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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If a panel just aggregates others, how can it promise a guaranteed outcome?
An aggregator can only pass along what its sources give — so a guarantee on top has nothing behind it. Why the promise clusters at the retail front.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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