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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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How does an independent directory help me avoid unsafe panels?
An independent directory swaps marketing for evidence — domain age, uptime, honest reviews — so unsafe panels are easier to spot. How it works.
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What is a lookalike audience?
A lookalike audience finds new people who resemble your existing customers, scaling ad reach. What makes it work.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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