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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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How do I build an engaged community?
Build an engaged community by showing up, replying like a person, asking questions, and rewarding participation. Why it lasts.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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How do I moderate an online community?
Moderate a community with clear rules enforced fairly, fast spam removal, and rewarded good behaviour. What keeps it healthy.
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How do I benchmark against competitors?
Benchmark competitors by tracking their public growth, engagement and top content over time to learn what resonates. Tools that help.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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