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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement per post?
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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Are paid professional SMM tools worth the cost?
Good professional tools save time and improve results, often paying for themselves. How to decide, and where to start free.
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