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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why don't you sell the tools you list?
Selling the tools would give us a reason to push high-margin ones over the best fit. Why staying independent is what makes a directory trustworthy.
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Why does this directory refuse to rank tools by hype?
Ranking by 'best' rewards marketing, not quality. Why we rank on verifiable signals — uptime, age, moderated reviews — and label paid placement.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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