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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What does SMM stand for?
SMM stands for social media marketing — using social platforms to reach an audience and build a brand. What it covers, in plain terms.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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