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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between reach and impressions?
Reach is unique viewers; impressions is total views including repeats. What each tells you about your content.
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Can you build a lasting business on bought followers?
Bought followers are not customers — they inflate a number that can vanish and lower your reach. Why a lasting business needs real people, not fakes.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Does a 'premium' or 'VIP' label make a panel more reliable?
'Premium' and 'VIP' are pricing tiers, not proof of quality — often the same engagement source underneath. Judge by evidence, not the label.
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Can I use copyrighted music in my social media posts?
Copyrighted music is limited — personal use may be licensed, business use often is not. Use approved or royalty-free audio.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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