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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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Should I run a Facebook Group for my brand?
A Facebook Group suits audiences who want to connect, not just consume — but needs real moderation. When it is worth it.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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How do I get on the Instagram Explore page?
Instagram Explore shows content it predicts users will like — driven by early saves, shares and niche relevance. How to raise your odds.
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Should I boost a post?
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
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