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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What should a business use to grow on social media?
Businesses grow with real tools plus genuine content — scheduling, analytics, listening, design — not bought numbers. Where to start.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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Do bought followers hurt my engagement rate?
Adding followers who never interact lowers your engagement rate — which platforms use to limit reach. Why bigger is not better.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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