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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is the serious social-tool market mostly B2B and out of public view?
The serious tool market is B2B, built on relationships and reputation, not public ads. Why the public space is left to retail resellers.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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What's the difference between selling access to a tool and selling a 'guaranteed service'?
Selling access is giving a capability with realistic terms; selling a 'guaranteed service' is promising an outcome you cannot control. The honesty gap.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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