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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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