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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is a brand deal, and how do I get one?
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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