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Questions & Answers
Answers to common questions about our tools and how to use them.
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Should I boost a post?
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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Is Canva good for social media content?
Canva is a beginner-friendly design tool for social graphics, with templates and a free plan. Where it fits, and how it compares.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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Who really owns the SMM panel I'm buying from?
Anonymous ownership on an SMM panel means no accountability if things go wrong. Why it is a red flag and how to judge anyway.
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