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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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Do I need a social media scheduling tool?
If you post regularly or on several platforms, a scheduling tool saves time and keeps you consistent. When you need one.
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