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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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Does the cheapest SMM panel give the worst results?
The cheapest panels usually deliver the weakest, shortest-lived results. Why price alone is a poor guide, and what to weigh instead.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Am I paying a marked-up middleman on an SMM panel?
Many panels are marked-up middlemen reselling someone else's supply through an API. Why 'provider' rarely means they provide anything.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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