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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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How do I protect my social media account from being hacked?
Protect your account with a strong unique password, 2FA, and caution around phishing and fake sponsorship DMs. Key steps.
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How do I start with social media marketing?
Start social media marketing with one goal, one or two platforms, consistent posts, and analytics. A simple, sustainable path.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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