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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I choose the right SMM tool for my goal?
Choosing an SMM tool: start with your goal, match the category, then weigh networks, budget, ease of use and reliability.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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