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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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Can I trust a review that links straight to buy the product?
A 'review' that only praises and links straight to buy is an ad. The balance test that separates honest reviews from paid ones.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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What is ad fatigue, and how do I fix it?
Ad fatigue is falling response from overexposure — rising frequency, dropping clicks. How to spot and fix it.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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