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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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How do I pin a post or comment?
Pin a top post to your profile and a helpful comment on a post via the three-dot menu. Why and when to pin.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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What is the difference between awareness and conversion content?
Awareness content earns discovery; conversion content drives action. Why you need a mix, and how to balance it.
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