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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What are end screens and cards on YouTube?
End screens and cards on YouTube prompt viewers to watch more or subscribe. How they extend watch time.
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What is ad fatigue, and how do I fix it?
Ad fatigue is falling response from overexposure — rising frequency, dropping clicks. How to spot and fix it.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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Why are serious operators not visible on public forums?
The serious end of the SMM market is private and B2B, leaving public forums to loud resellers. Why visibility is not reliability.
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