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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are Instagram Notes?
Instagram Notes are short DM-inbox text updates lasting about a day — a low-effort way to stay visible and prompt replies.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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Are closed, invite-only SMM communities more serious than public panel ads?
Serious vetting happens in private communities, not public ads — which is why the open market skews to hype. The practical substitute for outsiders.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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