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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a copyright strike, and how do I avoid it?
A copyright strike penalises using content you lack rights to. How to avoid it with licensed, royalty-free or original media.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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Can fake engagement damage my brand's reputation?
Obvious bot followers read as inauthentic and can undermine trust with audiences, partners and press. Why authenticity beats vanity numbers.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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Should I use AI to create social media content?
AI speeds up ideas and drafts but works best as an assistant, not the author. How to keep content genuine.
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