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Questions & Answers
Answers to common questions about our tools and how to use them.
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How can I verify an SMM panel's claims independently?
Verify a panel independently: domain age, real ownership, outside reviews, a tiny test order. The tells of low quality, and why panels hide them.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is the difference between SMM and SEO?
SEO ranks your site in search; SMM builds reach on social platforms. How they differ and why they work together.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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