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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is a niche-down strategy?
Niching down narrows your focus to a specific audience and topic, making content more relevant and shareable. Why it speeds growth.
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How do I write a good social media bio?
A good bio says who you help and how, adds personality, and ends with a clear link. What to include and what to cut.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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