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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is a POV video?
A POV video frames the scene from the viewer's perspective, often with a caption setup. A relatable short-form format.
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How do I appeal a suspended social media account?
Appeal a suspension through the platform's official form, calmly and specifically. What helps, and what to avoid.
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