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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What tools do social media managers use?
Social media managers use a small stack — scheduling, analytics, listening, design, link-in-bio. What each does and how to choose.
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Why should I distrust 'I have the cheapest' as a sales pitch?
'Cheapest' is a race no honest operator wants to win — it signals the lowest quality and avoids competing on evidence. What beats it.
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Is 'start your own SMM panel' a real business or a scheme?
'Start your own SMM panel' resells someone else's supply and its risks. Who really profits, and why it is not a real business.
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