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Questions & Answers
Answers to common questions about our tools and how to use them.
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Can you do social media marketing as a freelancer?
Yes — social media marketing is a common freelance path. What it takes, and the tools that keep it efficient across clients.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Why are honest SMM tool marketplaces so rare?
Honesty is slower to monetise than hype, so evidence-based SMM marketplaces are rare. Why we built an independent one anyway.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is a content series?
A content series is themed posts released over time — building anticipation and easing planning. Why series work.
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