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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is the loudest voice in the SMM market rarely the most reliable?
Loudness is bought and needs no proof; reliability is measured over time. Why the two often point in opposite directions.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What can forum discussions tell you about a panel that its site won't?
Forums surface late delivery, drops and ignored support the sales page hides. How to weigh them, and the structured alternative.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How do I write a good thread?
Write a thread with a strong hook, one idea per post, tight writing, and a closing CTA. What makes each post earn the next.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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